Art direction
Building a composed digital mood around image, typography, space and product storytelling.
Visual language · Campaign rhythmPiccolo Riccio.Luxury made shoppable.
An editorial ecommerce experience for ultra-luxury swimwear—balancing campaign imagery, product storytelling and a direct path to purchase.
- Client
- Piccolo Riccio
- Sector
- Luxury swimwear commerce
- Scope
- Art direction · Commerce design · Store development
- Status
- Live store
Campaign energy.
Commercial clarity.
A luxury store has two simultaneous jobs: build desire and make buying feel effortless. If either dominates, the experience becomes an image archive or a generic catalogue.
Ansuna brought the brand mood, product information and commerce journey into one visual system. Campaign imagery creates the world; hierarchy and interaction keep product discovery and shopping legible across screen sizes.
No sales or conversion figures are published here because they have not been approved for public attribution.
Editorial craft connected to commerce.
The storefront was considered as a complete brand experience—from the first campaign frame to the product decision.
Commerce design
Creating a clear route through discovery, product detail and purchase without flattening the brand into a template.
Catalogue UX · Product hierarchyStore development
Translating the system into a responsive storefront designed to preserve the experience on mobile and desktop.
Responsive store · Front endLuxury lives in the edit.
Premium commerce is rarely improved by adding more interface. The work is in choosing the right image, the right pause and the right amount of information at each moment.